Real estate marketing automation software can be a powerful tool to help you reach new customers. And generate more leads in your business. With the potential to automate many time-consuming tasks in your business. Including organizing follow-up emails, drip campaigns, and lead nurturing, real estate marketing automation can save you significant amounts of time and energy. That you can then redirect towards working with your prospects one-on-one. Here’s how it works and how it can help you close more leads in your business.  

What is Real Estate Marketing Automation?  

So, what is Real Estate Marketing Automation? At its core, marketing automation is a set of software programs to help real estate agents get their leads through automation.

The word automation here refers to moving contacts around without any human interaction. If you have an email auto responder set up, then your system will send out automatic emails as needed when someone submits their information.  

For example, you might have a contact who hasn’t responded after submitting their info on your website. Your email auto-responder could automatically follow up with them in two days with a message. Like I hope you’re enjoying my website. Please let me know if I can answer any questions for you or provide more information about our services and expertise.   

This way, they don’t forget about your business and are gently reminded that they can reach out to learn more.

Benefits of real estate marketing automation?

If you’re a real estate agent, then you know how tedious it can be to have to continually contact prospective clients. That’s where marketing automation comes in.

In essence, marketing automation takes information about potential buyers and automates their contact for you. What does that mean? Instead of having to manually search through your database of contacts and send out emails one by one. Marketing automation software allows you to create an automated campaign so that your message is sent out simultaneously.

This saves time, but more importantly, it increases your conversion rate because people don’t receive multiple messages from you. They receive just one personalized message at exactly the right time.

And if you think that increasing your conversion rate isn’t important, consider these statistics. According to a study conducted by HubSpot, B2B companies with high lead-to-close rates grew revenue 50% faster than those with low lead-to-close rates. Similarly, B2C companies with high conversion rates grew revenue 60% faster than those with low conversion rates. So what are you waiting for? Get started today!

5 ways to use real estate marketing automation

1. Relay marketing emails to clients when you’re away from your computer or otherwise unavailable. So that they don’t feel forgotten in your pursuit of selling them a home.

2. Send follow-up emails based on specific client actions. So that you can respond quickly to inquiries and immediately encourage them to proceed with their purchase.

3. Create email templates for different stages of your sales funnel, so that you can send out pre-written email responses for each stage.

4. Include real estate automation software in your overall lead generation strategy. Which will help increase sales productivity by up to 50%.

5. Create custom landing pages based on what stage a potential buyer is at in his or her buying process, so that you can better convert leads into customers and close more deals faster!