With the introduction of conversational AI, the shopping experience has changed completely! Consumers now have access to AI assistants that provide them with real-time product recommendations, exclusive deals, and product related information at any given time of the day from anywhere in the world.
In this article we will explore how conversational AI can benefit your business, its primary benefits and how you can implement it effectively. Let’s dive right in!
What is conversational AI?
Conversational AI is a type of artificial intelligence that enables humans to interact with computer systems in a natural language. This technology is used in various applications, such as chatbots and virtual assistants. It’s also known as conversational UI or natural language user interface.
Conversational AI is constantly evolving and coming up with new ways to assist us on our everyday tasks. A great example of this is the bot that was introduced by Facebook Messenger at the F8 conference this year. For example, if you want to buy something from an online store but can’t remember which one it was. |You can ask the bot what websites have you been using?
It will then search through your purchase history and give you a list of your most recent purchases. If you are still unsure, the bot will allow you to narrow down your search by specifying whether it was a clothing store or electronics retailer. If you’re interested in buying something specific. Like a dress for a formal event, all you need to do is take a picture of the dress and send it to the bot.
And voila! You’ve just saved yourself hours of browsing through different stores trying to find the perfect outfit. Isn’t that amazing? Of course, there’s more to these bots than just helping you find clothes. These bots can be customized for any personal needs and preferences.
They can provide assistance when making tough decisions, recommend places nearby, track orders, answer questions about items being sold etc. As time goes on and they become more advanced. They will be able to make even more life-changing decisions such as medical diagnosis and treatment plans.
What does it mean for your business?
If you’re like most people, you love to shop. But sometimes, it can be a hassle. You have to find the right store, the right product, and the right price. But what if there was a way to make shopping easier? Enter conversational AI.
Thanks to this technology, you will never have to worry about forgetting your grocery list again. Whether you are at home or in the store looking for something new. Just ask Alexa or Siri to give you a list of products that match your search criteria.
And with Google Assistant by your side, shopping for clothes is so much easier than ever before. Because now when an outfit catches your eye. All you need to do is ask for advice on what shoes would go best with it! It sounds simple, but these assistants are truly making life more convenient for us. Now we don’t have to spend hours scouring the internet looking for deals or calling around town trying to find a store that has our favorite brand. Conversational AI makes everything easier and more convenient.
How Chatbots Increase Sales
Chatbots are computer programs that can mimic human conversation. They are commonly used to simulate a human’s conversation in online customer service. However, they can also be programmed for more specialized purposes such as providing recommendations or guiding people through large purchases. For example, Baidu recently partnered with Walmart China and created a chatbot designed to help shoppers find items for sale on the retailer’s website.
When asked about how many bananas were in stock, the chatbot replied We have three pieces of bananas in stock. Can I show you where we sell them? What is your favorite way to eat bananas? Our staff would love to recommend some toppings for you! The bot then proceeded to provide toppings which one could put on their banana.
These options ranged from chocolate sauce to nuts and raisins. With this list, customers could make an informed decision on what kind of topping they wanted before ordering it.
It is worth noting that the purpose of conversational AI is not only increasing sales but making things easier for consumers. Who want personalized service without the hassle of calling customer support or waiting in line at a store.
24/7 Customer Engagement
In order to keep up with the competition, businesses need to be available 24/7. This is where conversational AI comes in. It can provide engaging and personal customer service at any time of day or night. It’s even more convenient for those who don’t speak English as their first language. As these assistants are capable of understanding different languages. It may take a little while for AI to truly understand its customer needs. However, they are much better than humans when it comes to providing instant feedback and dealing with rapid-fire questions.
We’ve seen that companies such as Amazon have begun using this technology successfully and are reporting success rates five times higher than before due to its convenience.
Why Chatbots Are Important For Growing Revenue
In a world where online shopping is the new norm, it’s important for businesses to have a presence on platforms like Facebook Messenger and WhatsApp. This is where chatbots come in! Chatbots allow businesses to communicate with their customers in a more personal way, providing a great shopping experience.
Plus, chatbots can help businesses save money on customer support. When conversations are taking place over social media or text messaging, there’s no need for human customer service representatives who take up time and resources. The ability to engage with potential customers in a conversational manner opens up an entirely new set of possibilities for companies looking to grow revenue.
Conversational AI lets you reach out to your audience without being intrusive and show them that you care about their wants and needs. By creating a personalized experience for your customers through intelligent messaging, you’ll be able to better understand what they want from your business. Conversational AI will give you insight into how people prefer communicating with brands so that you can create even better experiences in the future!
Engage With Shoppers at Critical Points of Their Journey
No matter what industry you’re in, you can use conversational AI to engage with shoppers at critical points of their journey. By understanding the customer’s intent and providing relevant information, you can create a seamless shopping experience that leads to increased sales and loyalty.
Here are some ways you can use conversational AI to improve the shopper experience -Build new relationships: Chatbots can help retailers reach out to customers who have never purchased from them before by inviting them to sign up for an account or browse products.
-Get more reviews: Reviews make or break an online store, but it’s difficult for businesses to gather feedback on their own. Chatbots can ask customers for reviews after they make a purchase or give feedback on recent purchases.
Engaging with customers helps provide a sense of community between them and your business, which encourages people to share thoughts about your products or services. You could also set up chatbots to only answer questions when you’re not available, so even if someone isn’t ready to buy yet, they will feel like you are always there for them! For retail stores, chatbots can be used as a proactive tool to solve issues like returns or exchanges.
When someone is disappointed because they couldn’t find something they were looking for, this technology gives employees more time to focus on other tasks while still answering any lingering questions customers may have. And for brick-and-mortar shops, these bots can scan nearby items to tell customers if something similar is available in another department. Conversational AI has already made great strides in industries such as automotive service and education, now it’s time for retail to catch up!
Enable Self-Serve Support and Reduce Related Costs
Conversational AI can enable self-serve support, reducing the need for human interaction and related costs. By automating simple tasks, you can free up your team to focus on more complex issues, providing a better overall experience for your customers.
With conversational AI, even novice users will be able to make online purchases without any difficulty. Additionally, with its ability to handle exceptions or incomplete data with natural language processing (NLP), it’s the perfect shopping partner for all of your customers.
It doesn’t require hours of training or manuals and is always available 24/7, 365 days a year. It’s also fully scalable in terms of volume and complexity which means that no matter how many people are talking to it at once, it’ll never go down!
Boost Conversations with a Proactive Approach
Proactive engagement is key to success in any customer service or sales role. You wouldn’t let a customer leave your store without speaking to them, so why would you let a website visitor leave without engaging them in conversation?
When it comes to conversational AI, proactive engagements are the key and they work best when timed properly.
When someone visits your site for the first time, give them an automated chatbot that prompts them with an offer of their choice (a personalized pop-up will do) or a question about their shopping preferences. In this way, you can avoid the need for push notifications that irritate users and never provide enough value.
Not only does this create urgency by getting people back on your site as soon as possible, but it also shows how attentive you are to the needs of potential customers. Keep up these types of conversations through email too!
Asking subscribers questions like how was your experience or would you recommend our products will not only make them feel appreciated, but help grow a stronger relationship with them.
Increase Customer Satisfaction and Brand Loyalty
In a world where online shopping is the norm, it’s more important than ever for brands to find ways to stand out from the competition. One way to do this is by providing an exceptional customer experience. And one way to provide an exceptional customer experience is by using conversational AI.
Conversational AI has proven time and again that it can increase customer satisfaction and brand loyalty through its ability to help customers find exactly what they want while giving them a personalized shopping experience.
For instance, with nearly 30% of shoppers reporting they’ve abandoned their online purchases because they couldn’t find what they were looking for quickly enough, using chatbots and intelligent search functions take much of the hassle out of purchasing things on your website.
A happy customer is a loyal customer, which in turn means more revenue for you as the business owner. It doesn’t get any easier than that!
Chatbots are also excellent at understanding context, so they can save customers a lot of time when they’re browsing products. Imagine how frustrating it would be if you could never get the answer to your question no matter how many times you asked – not anymore thanks to these helpful little robots.
A Quick Wrap
You’ve probably heard of conversational AI, but what is it? In a nutshell, conversational AI is a computer program that can mimic human conversation. This technology is a variety of applications, such as customer service, chatbots, and virtual assistants. It has become especially popular with retailers because they are increasingly using conversational AI to provide shoppers with the perfect shopping partner.
