AI Customer Service has been an industry buzzword for years. And now the technology is finally catching up to the hype. Making this more of a real-world problem than ever before. In fact, 52% of customer service interactions will be managed without human assistance by 2022 (Marketing Tech Report).

It’s essential that you start planning now to take advantage of this new technology in your own business. And build an AI customer service strategy so you can stay ahead of the curve! Here are five steps to get you started.

Artificial Intelligence (AI) & Deep Learning

Every industry has impact of artificial intelligence (AI) and machine learning in some way. As businesses start to embrace these emerging technologies. It’s important that customer service plays an active role in how it can optimize customer engagement.

In fact, companies who take advantage of AI are able to achieve more than double their revenue growth rate compared with those who don’t. Here are three key ways your company can use AI & deep learning technology. To help your customer service team deliver better experiences for your customers:

1. Identify Top Customers

2. Provide Personalized Experiences

3. Automate Repetitive Tasks  

Identify Top Customers:

When you know which customers are valuable to your business. You can then determine what types of interactions they value most. For example, if a customer calls in once per month with a simple question about shipping information. But spends $10k per year on your products or services. You may want to consider prioritizing support interactions around them. So they never feel frustrated when contacting you again in the future.

By using AI & deep learning to identify top customers. You can ensure that your entire team is working together towards one goal. Providing a positive experience for every single customer.

Provide Personalized Experiences

The average person receives over 100 marketing messages per day. It’s no wonder why many consumers struggle to separate useful information from useless advertisements.

By using AI & deep learning technology, however, you can cut through all of that noise and provide personalized experiences. Based on each individual customer’s needs and preferences. This means that rather than sending out blanket emails or push notifications to everyone. You can send content that is actually readable.  

Automate Repetitive Tasks

When was the last time you enjoyed calling customer service? Probably not recently – and there’s a good reason for that. Most automated phone systems are difficult to navigate. Require lengthy hold times, and often leave customers feeling disconnected from a brand after having such a negative interaction.

With AI & deep learning, however, you can automate repetitive tasks like answering common questions and transferring calls to a live agent. Not only does this make it easier for customers to access support quickly and efficiently. But it also frees up your team members to focus on other tasks that require a human touch.

Voice search: The direction of AI?

In a recent survey of business executives chose voice search as one of the top technologies to adopt in 2022. Its ability to understand and respond to questions asked by customers seems to make it an obvious choice for brands. Looking to expand into new and exciting areas such as chatbots.

Even though natural language processing is still at an early stage. We can already see companies trying out how they can use it in their business. The most common way so far has been to create FAQs using keywords that will trigger responses when people ask similar questions. However, there are many more possibilities.

For example, you could build a virtual assistant who would answer customer queries using data from your database or your company’s website. You could even provide information on products and services that you don’t currently offer but might in the future. Helping you to stay ahead of competitors who might try to move into those spaces first!

Targeting customers on all devices

A multi-channel approach to engaging with customers is essential when building an effective customer service strategy. With digital transformation in full swing, every business should be aiming to achieve a seamless experience across their own channels and those of their customers.

A company that offers both offline and online purchasing options needs to be able to meet shoppers wherever they are in order to prevent them from switching providers due to poor customer service experiences. This means providing assistance via phone, email, social media platforms, chatbots, and even text messaging.  

It’s important to recognize that not all channels will work for every business—but by ensuring you have at least one contact method available on each platform your customers use regularly (e.g., Facebook Messenger or WhatsApp), you can ensure you always reach your target audience in a timely manner no matter where they are or what device they’re using.

Giving customers control over their data  

The importance of giving customers control over their data has risen significantly in recent years, thanks to high-profile cybersecurity incidents and new data privacy regulations. Startups are being encouraged to give users more control than ever before – and customer engagement software is rising to meet that challenge.  

In fact, some of these tools built with an eye on GDPR compliance. Here’s how you can use them to improve your customer service strategy.

A platform like AnswerDash may not be a complete solution for every business at first glance. But if you take into account everything it does (including things outside of self-service), it’s easy to see why it would be valuable for any company concerned about developing a better relationship with its customers.

Enabling self-service options: Self-service platforms allow startups to speed up support requests from their audience by enabling them to resolve issues themselves, without having to involve staff or wait for someone else to help. This saves time and money for both parties – and it means that customers are more likely to be satisfied with your product or service. It’s a win-win situation!

Empower your agents with conversation management software

Using automation and chatbots as an integral part of your customer service strategy will empower your agents to interact more effectively with customers. Chatbots can handle routine questions and decrease response times, freeing up agents for more complex interactions that provide a better experience for customers.  

Using artificial intelligence in tandem with human agents is a great way to save time and money, and make your customer service team even more effective than ever before.